The More You Sell, The More You Get

The secret of getting ahead is getting started. – Mark Twain You may look at the title of this blog post and roll your eyes. The sarcastic among us may say something along the lines of, “Nooo, really?” and the rest of us will talk about no-brainers and how stating the obvious is not necessary. […]

Guaranteed Claiming

Only those who will risk going too far can possibly find out how far one can go. – T. S. Eliot In my experience, some business owners are aware of vendor funded marketing but they do not even begin the approach because they are afraid that they would not be able to claim at the […]

Don’t Get Caught in a Trap

Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. – Simon Mainwaring By now, you should be singing about vendor funded marketing from the rooftops. But, as […]

IT WEB Security Summit 2017

We were at the ITWEB 2017 SECURITY SUMMIT AND INAUGURAL #SS17HACK TOOK PLACE FROM 15 – 19 MAY 2017  Speakers, sponsors and attendees have had nothing but great feedback on the networking opportunities provided; content delivered; professionalism of the staff and the opportunity to meet up and coming infosec professionals at the hackathon.    

Marketing that Doesn’t Cost You

Money coming in says I’ve made the right marketing decisions. – Adam Osborne Marketing can be costly but, by now, you know all about Vendor Funded Marketing for IT resellers. You can fund your marketing events and campaigns solely by using the money you receive as Vendor Funded Marketing. But as soon as you find […]

The Funding Loop

If you work for an IT re-seller and you have never heard of Vendor Funded Marketing, then you are in luck. Because today is the day that I tell you about creating a Funding Loop using Vendor Funded Marketing. In fact, we should call it a Funding Snowball because this keeps getting bigger and bigger […]

Mimecast Event- Anatomy of a Cyber-Attack

The Marketing Hub was proud to work with Mimecast on one of their flagship events for the year: The Anatomy of a Cyber Attack. This event saw 500 business owners and key decision makers, CIOs, IT Managers, Risk and Compliance Officers and those in financial leadership positions attend as Mimecast dissected a cyber-attack alongside a […]