“Always do your best. What you plant now, you will harvest later.” Og Mandino
If you do your best now, you will eventually become the best. That is how I understand this quote, and this brings me to today’s topic: When you do your best when it comes to vendor funded marketing, then you will be regarded as the best by your vendors in due course. It stands to reason that the more you do for them, the more they will want to work with you and believe it or not, they actually do want to work with you. They need you just as much as you need them. Vendor funded marketing is all about partnership; it is not a handout and should not be treated lightly. You will need to show your worth and to that end, let us recap on how you show your worth:
Know The Rules
As we have said many times before, you will need to play by the rules laid down for you by your vendors. You will need to know which vendor will be fine with being on display next to which other vendors for your massive exhibition-style activities, and you will need to know which venues are off-limits. That is just the tip of the iceberg, there are so many i’s to dot and t’s to cross for any successful vendor funded marketing claim.
Once you understand the rules, you will need to show that you know exactly how to spend a marketing budget and, most importantly, you will need to show that you can spend it well. Consider all the clever ways in which you could use the budget. Ways such as not hiring a copywriter when content syndication is available to you, or having a vendor-funded guest speaker at your next strategy day to inspire and educate your workforce. Think about hiring a marketing company that not only knows vendor funded marketing inside out but also helps you to achieve your procurement goals. That would be The Marketing Hub, just for the record.
Once your vendors see that you will not waste their funds, you will be considered the king of the IT world. Don’t be surprised if this means that they will entrust you with even more funds for your marketing endeavours.
As previously stated, at The Marketing Hub we know vendor funded marketing inside out. We can show you all the ways that you can use to make your vendor funded marketing claim a success. Since we have never failed one claim, you can be sure that we can do the same for you. Contact us right away, if this is exactly what you need for your business.