I hear and I forget, I see and I remember, I do and I understand.
Confucius was right. You will understand something if you are hands-on with your approach. And what better way to be hands-on than to actually meet and greet the developers of the latest technology on their own turf? If you want your preferred clients to be impressed with the technology that you want to sell them, then you will want to take them to the place where the experts can talk at length about their passion for their projects. But I can imagine that you are already doing the calculations in your head. The CFO might raise a few eyebrows if you talked about this option. You will both think of plane tickets, hotels, plus all the various expenses such as food and transport to and from the multiple point As and Bs. You may think that it is a very costly endeavour… and you are not wrong. It obviously is what it is. But here is the great news:
You will not have to pay for it.
If you decide to tap into your vendor funds, then you will learn that this exciting opportunity could be covered by your vendors themselves. So go on, find out if this could be possible for you, and maybe in the near future, you too can impress and enthral your preferred customers by inviting them to join you on a trip to Silicon Valley.
Here at The Marketing Hub, we know vendor funded marketing inside and out. We are fully aware of the rules and we know how to abide by them. We stick like glue to the timeframes outlined by the vendors. And we have learned some of the small, hidden ways for a reseller to optimise their vendor funding. In short, if you have a question surrounding vendor funded marketing, then get in touch with us by using the form on the Contact Us page. We will be glad to help you to reach the true potential of your business.