True fans are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
– Seth Godin
A huge marketing activity will definitely get your IT Reseller Company noticed, not only by your existing and potential customers, but also by the leaders in your industry. It should come as no surprise to you that vendor funded marketing is the way to go and, oh boy, will it get you going in terms of sales and contacts. We have personally assisted with several large-scale marketing campaigns and have seen it do wonders for other IT Resellers. Here are two of the major reasons why you should invest in a massive IT event as well:
Showcase And Train In The Same Go
You will have the newest and most amazing products of your vendors, all under one roof. It is the perfect opportunity to have your clients, both existing and potential, get up close and personal with the technology that you can sell on to them. There will be plenty of time for them to prod and poke and generally be educated on the newest and best you have to offer. At the same time, however, you can have your staff also prodding and poking all the newest products and be educated in the same way that your customers are educated. This way, they will be able to use their newfound knowledge on the customers who did not attend the event you hosted.
Economies of scale
By hosting one event instead of multiple vendor events and activities over the year, you can do more with your funding from multiple vendors than with just the funds from one. You can deliver that unique experience that lets you stand out from the crowd.
Have A Leader Of Industry As Your Keynote Speaker
There is no better way to show off how influential your company is than hiring a leader of industry as your keynote speaker. Yes, they are expensive, but with your vendor funded marketing funds, you can hire the best there is. Audiences will be riveted, inspired and, most of all, assured that you are the go-to guy when it comes to technology. After all, you have the approval of the best there is.
If you want to arrange one of these massive marketing activities but do not have the time to plan it, then get in touch with The Marketing Hub and let us take the stress out of your marketing endeavours.