“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.”
– Paul J. Meyer
As we said in our one of our other articles, vendor funded marketing doesn’t carry over. If you do not use the funds available to you during the time frame, then the funds will expire and there is no way to claim them. Either you use it or you lose it. Here at The Marketing Hub, we are fully aware that this can be incredibly daunting. There are IT companies who do not take advantage of this fantastic opportunity simply because the process seems intricate and complicated—and what if the worst happens and your claim falls through? You would have used money for marketing that you cannot afford to use and will not see it reimbursed. This can obviously affect a company’s marketing budget, as you would be forced to spend money that you did not plan to spend.
However, on the other hand, can you really afford to waste the funds made available by your vendor? This may seem like a pros and cons situation on the surface but as soon as you make your calculations, you will see that the risk of missing out on a claim is worth taking when you see all that you stand to gain from what is essentially free marketing.
This Is Where Planning is Crucial
I cannot stress enough that you need an actionable, fully elaborate marketing plan before you even approach your vendor. You will need to know the rules they have and abide by them, and this includes the time frame to which you will need to adhere. It is simple, really. The more you plan, the more you gain.
We have never lost out on a claim made on behalf of our clients. If you do not want to spend money that you did not plan on spending, then you will be glad to know that working with the Marketing Hub ensures that this will not happen and claims are guaranteed. Get in touch with us by filling out the form on the Contact Us page if you need any help with vendor funded marketing plans.