Vendors Will Think You Are King

“Always do your best. What you plant now, you will harvest later.” Og Mandino If you do your best now, you will eventually become the best. That is how I understand this quote, and this brings me to today’s topic: When you do your best when it comes to vendor funded marketing, then you will […]

Use Vendor Funded Marketing For Skills Development

CFO: What happens if we train them and they leave? CEO: What happens if we don’t and they stay? You’ve probably seen this little gag before. Has this conversation ever been heard in your boardroom? As you know, skills development is any company’s social responsibility and it will help your BBBEE score at the same […]

Do You Want To Take Your Clients To Silicon Valley?

I hear and I forget, I see and I remember, I do and I understand.   – Confucius Confucius was right. You will understand something if you are hands-on with your approach. And what better way to be hands-on than to actually meet and greet the developers of the latest technology on their own turf? […]

Three Major Reasons To Host A Massive Event

True fans are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery. – Seth Godin A huge marketing activity will definitely get your IT Reseller Company noticed, not only by your existing and potential customers, but also by the leaders in your industry. It should […]

Why Do You Cut Your Marketing Funds?

The one thing I will never understand is this: When a company faces financial troubles and prospects are dire, the first budget they cut is the marketing budget. It’s so backwards because you will ultimately rely on marketing to bring in new customers and to remind your existing customers of how awesome you are. So […]

Multiple Pots of Money

I have $100 billion. You realize I could spend $3 million a day, every day, for the next 100 years. And that’s if I don’t make another dime. – Bill Gates That’s a lot of money, Bill. Imagine, if you will dear reader, what you could do with $3 million a day. That is around […]

Use It Or Lose It

“Time – Use it or lose it. Time, like a snowflake, disappears while we’re trying to decide what to do with it. The surest way to be late is to have plenty of time.” – Leo Kennedy Time, money, your mind: All of these are said to disappear if you do not use them. In […]

Tap Into Your Distributor For Vendor Funding

“The art of proposing a question must be held of higher value than solving it.” – Georg Cantor It is so true: there is value in asking the right questions. Without it, you will always sit at your desk and not know any better because you have never asked the question. The sad fact is […]